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© 2019 BY  BRUCE OCAMPO  SEATTLE, WA

The New Dog Treats 

                       Demographic  

  RESEARCH   

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HEALTHINESS VS. PRICE
In the shaded region, there is an opportunity for where Beneful can market new products. Healthiness is determined by the number of arti cial ingredients of the company’s products. The prices are based from Petco’s online store.
MAIN COMPETITOR
MILKBONE is the main competitor of Beneful Baked Delights. Their price ranges are the same, but MILKBONE contains more various vitamins and sizes of bits.

MOTIVATION

TO DESIGN

GAME CHANGER: New Moments with Your Dog

  INSPIRATION   

A New American Attitude