THE GRAMMY MUSEUM

EXPERIENCE DESIGN // APP - LOBBY - VISUAL SYSTEM

Located at the heart of downtown Los Angeles, the Grammy Museum at L.A. Live serves as the ultimate music destination- celebrating the legacy of the Grammy Awards, music, artists, and recorded music technology.

CLIENT: The Grammy Museum at LA Live

LOCATION : 800 West Olympic Blvd. A245, Los Angeles, CA 90015

INITIAL TEAM: of 4 Environmental Designers

MOST CURRENT PROJECT REDEVELOPMENT: 

Bruce Ocampo 

STATUS: Finalizing Plans + Bidding

The Ultimate Music Experience

The Visitor's Experience First Starts On The Site Then Is Guided By Everyone's New Companion #GRAMMYsync 

Simple yet graphic, the GRAMMYsync acts a transmitter that activates Grammy spaces such as the museum, it also serves as an introduction to the Grammy online community platform and most importantly becomes the user's go to source for music information. 

 

The value in this app is to ensure Grammy museum visitors or any audiophile can feel directly connected to the Grammy association and the Recording Academy as a music insider, contributor, or even purveyor of music.

Once the app is connected to wifi with a GPS signal defined, it lets users navigate their space in relation to music history. Letting visitors become aware of surprising or historic happenings.

#GRAMMYsync // OVERVIEW

#GRAMMYsync Is Your Personal Guide 

#GRAMMYsync Will Be Your Escort To + Throughout The GRAMMY Museum At LA Live. #UltimateArrival 

GLAM

The overarching design concept inspired by a long history of people anticipating the Grammy Award, which is shared in the glamorous experience.

EXPERIENCE SEQUENCE

NEW VS ORIGINAL // Circulation + Privacy Diagram 

SITE // Map

Immerse Yourself In

Music + Glamour 

CLIENT: The Grammy Museum at LA Live

LOCATION : 800 West Olympic Blvd. A245, Los Angeles, CA 90015

INITIAL TEAM: of 4 Environmental Designers

MOST CURRENT PROJECT REDEVELOPMENT: 

Bruce Ocampo 

STATUS: Finalizing Plans + Bidding

THE GRAMMY MUSEUM

EXPERIENCE DESIGN // APP - LOBBY - VISUAL SYSTEM

Located at the heart of downtown Los Angeles, the Grammy Museum at L.A. Live serves as the ultimate music destination- celebrating the legacy of the Grammy Awards, music, artists, and recorded music technology.

FEATURED FORM // Abstraction + Construction Details 

FEATURED FORM // Response Diagram -Trigger movement or APP

INFORMATION DESK + TICKETING

VIEW TOWARDS THE ELEVATORS

Enjoy The Seamless Flow Into Music History + Technology 

INTERACTIVE SURFACE DISPLAYS 

CREATING A VISUAL SYSTEM

One of the most beneficial results of this design project was looking, understanding and designing for the expectation of evolving. So creating a visual system is not only needed for this museum because its brand is so iconic but rather it socially shows the Grammy brand is ever present, active, and is always trendsetting. Most importantly, being able to visually communicate and translate the Grammy brand, you can see/use it for any future Grammy spaces like the expected satellite location in the Mississippi. 

Designing + Defining What The GRAMMY Brand Is A Visual Asset That Can Be Used To Create Consistency + Also Can Be Used To Create A Social Presence. 

 

Designing The Lobby Surpassed The Museum + Became A Discussion About How To Develop The GRAMMY Visual Brand. 

 

© 2020 BY  BRUCE OCAMPO  LOS ANGELES, CA