OUTLINE:

CURATED GRAPHICS 

SITE OVERVIEW

WELCOME CENTER

OFFICIAL STORE

STREET MARKET 

CUSTOM SURFBOARDS

 

FEATURED DESIGNS:  

ENV. GRAPHICS, SIGNAGE, MODELING, RENDERING + BUILD GUIDE CREATION

VANS U.S. OPEN OF SURF

Branded Experience, Graphic, Retail + Build Guide Design

The annual VANS US Open of Surfing is the world’s largest surf competition and North America’s largest lifestyle festival. Bringing nearly half a million people onto the sand for a week full of world class surfing, BMX racing, skating, food, and shopping.

Achieving maximized payloads and innovating lighting first required deconstructing existing lighting panels, defining surfaces to illuminate and designing desired lighting conditions. Here you can see the defined elements and opportunity for illuminated surfaces that compliment lighting within the interior cabin. Lighting designs were realized though the technical team’s code development that work with BOEING systems.

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2019 VANS USOS LOGO

CURATED GRAPHICS

Selecting graphics from campaign to use for spatial application and developing new formats to compliment.

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ALTERNATIVE LOGOS + PALETTE

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MATERIALS - DIRECT PRINT ON COATED CANVAS, VINYL ON CORRUGATED SURFACES, LASER ETCHED EXPOSED EDGE PLYWOOD + SEMI TRANSPARENT SURFACES. 

GRAPHIC STYLE - HIGH CONTRAST/VECTOR LIKE BLENDED WITH VINTAGE  OR ARTISTIC RAW TEXTURES/BRUSH STROKES

PHOTOGRAPHY STYLE LAYERED, HAND FINISHED VINTAGE + CAN BE PHOTOCOPY LIKE

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SITE OVERVIEW OF DESIGNS

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1-WELCOME CENTER  2-OFFICIAL STORE   3-STREET MARKET

4-SURFBOARD SHAPING 5-SURFBOARD GLASSING 

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plan

vANS SHADOW

MAP, SCHEDULE

+ UPDATES

SURF DISPLAY

INFO DESK

CHECK-IN

INSIDE THE WELCOME CENTER

Here you can see the plan for the Welcome Center and from here you will see the renderings, build guide and details taken into designing.

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ON THE BACKSIDE I CREATED A VANS SHADOW DETAIL THAT RAKED ONTO THE SAND DURING THE NOON AND AFTERNOON CROWD.

IN ADDITION TO SPATIALLY BRAND IS BEING ABLE TO BUILD WHAT IS DESIGNED. HERE ARE SOME EXCERPTS OF DESIGN DETAILS FOR GRAPHICS AND THEIR STRUCTURES.

THE OFFICIAL STORE

The store was broken up into 4 sections, the general merch and featured here the DIY shack, surrounded by the skate and surf sections.

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STREET MARKET

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CUSTOM SURFBOARDS

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LOCATION:
HUNTINGTON BEACH,CA​

PROJECT MANAGEMENT:
JILL MADDOX BIANCA DADIVAS, VANS MARKETING + VANS BUILD TEAMS

 

TECH. + BUILD SUPPORT:
VANS BUILD + VANS VENDOR TEAMS

 

CAMPAIGN DESIGNERS:
VANS MARKETING + VANS DIGITAL CONTENT TEAMS

 

PROJECT DESIGNERS:
BRUCE OCAMPO + INA INDIGO 

 

ORIGINAL PHOTOGRAPHY:
VANS + ONLINE SOURCES