OUTLINE:

CONCEPT

CMF + GRAPHICS

IN-FLIGHT INNOVATION

RESPONSIVE LED IMMERSION

INSIDE THE SUITES

ADDITIONAL CONCEPTS

EMIRATES DOOR 1

Experience, Interior + Environmental Graphic Design 

Showcased at the Dubai 2017 Airshow, the design for this first class experience consisted of 2 major parts. 1st designing Door 1 experience and 2nd to design individual suites. 

DOOR 1 FOCUSES DESIGN ON SETTING THE TONE THROUGH GRAPHICS, LIGHTING, MATERIALS, AND FINISHES, AND THE OVERALL GOAL IS TO BE A #GAMECHANGER IN LUXURY, INSPIRED BY MERCEDES-BENZ.

Door 1

Door 2

Door 3

1st Class

Economy

Business

Business Plus

#GAMECHANGER

“Legendary Oasis” Is the driving concept for the spatial story - a vision of golden sand, sunsets, and stars.

Among the golden sand, the Ghaf tree, the national tree of the UAE stands proud with star inspired leaves.

CMF + GRAPHICS 

Graphics and finishes were designed to define and celebrate Emirate Airline’s identity, while being able to enchant guests to an immersive premium flight experience.

IN-FLIGHT INNOVATION

Upon arrival,the center monument greets with an illuminated Ghaf tree on golden wood grain laminate, surrounded by illuminated ceiling panels that highlight the suites’s location. Seemingly simple, these illuminated panel features were innovative for being able to meet weight, manufacturability, flammability, performance, and flight certification.

  

Adorning the sides and entry into the suites, warm gold panels feature illuminated signage, wayfinding, and accent lighting on the edgeless wood grain flooring. The displayed signage features a front read legibility and side read that vanishes.

RESPONSIVE LED IMMERSION

An experience narrated through thoughtfully designed light scenes that syncs to the scheduled flight itinerary. Setting the tone for moments like rest, eating, waking up and arrival.

INSIDE THE SUITES, DOOR 2, BUSINESS CLASSES & LAVS

ADDITIONAL CONCEPTS

Before settling on the final concept, these 3 other concepts were considered.

1. WOVEN STARLIGHT, 2.GOLDEN GLOW, 3. STARLIKE GRADIENT, 4. DESERT OASIS 

AIRPLANE:
BOEING 777-300ER

CLIENT: 
EMIRATES

OFFICIAL RELEASE: 
2018 

PROJECT MANAGEMENT:
TEAGUE INDUSTRIAL DESIGN PM, BOEING ARCHITECTS + BOEING ENGINEERS 

TECHNICAL +

 

FABRICATION SUPPORT:
TEAGUE MECHANICAL ENGINEERING, BOEING MECHANICAL 
ENGINEERS, BOEING FABRICATION + AIM ALTITUDE  

CONCEPT, INTERIOR +

 

GRAPHIC DESIGNERS:
BRUCE OCAMPO + TEAGUE MECHANICAL ENGINEERS 

 

MODELING + RENDERING:
BRUCE OCAMPO + TEAGUE VISUALIZATION  

PROJECT DESIGNER +

© 2020 BY  BRUCE OCAMPO  LOS ANGELES, CA