PERFECTLY POLISHED
LS KIOSK // RE-IMAGINED
CONCEPT, PRODUCT + EXPERIENCE DESIGN // RETAIL - BRANDING - STRATEGY
The latest STARBUCKS branded solution for small format licensed stores that elevates the coffee experience through thoughtfully designed components.
STARTED: 2016
REDEVELOPED:
2017-2018
TOTAL ROLLOUT: FY19
PROJECT MANAGEMENT: STARBUCKS Licensed Stores + Branded Solutions Teams
TECHNICAL SUPPORT: STARBUCKS Operations + Store Development Teams
PROJECT DESIGNER:
Bruce Ocampo
The Visitor's Experience First Starts On The Site Then Is Guided By Everyone's New Companion #GRAMMYsync
Simple yet graphic, the GRAMMYsync acts a transmitter that activates Grammy spaces such as the museum, it also serves as an introduction to the Grammy online community platform and most importantly becomes the user's go to source for music information.
The value in this app is to ensure Grammy museum visitors or any audiophile can feel directly connected to the Grammy association and the Recording Academy as a music insider, contributor, or even purveyor of music.
Once the app is connected to wifi with a GPS signal defined, it lets users navigate their space in relation to music history. Letting visitors become aware of surprising or historic happenings.
#GRAMMYsync // OVERVIEW
#GRAMMYsync Is Your Personal Guide
#GRAMMYsync Will Be Your Escort To + Throughout The GRAMMY Museum At LA Live. #UltimateArrival
GLAM
The overarching design concept inspired by a long history of people anticipating the Grammy Award, which is shared in the glamorous experience.
EXPERIENCE SEQUENCE
NEW VS ORIGINAL // Circulation + Privacy Diagram
SITE // Map
Immerse Yourself In
Music + Glamour
CLIENT: The Grammy Museum at LA Live
LOCATION : 800 West Olympic Blvd. A245, Los Angeles, CA 90015
INITIAL TEAM: of 4 Environmental Designers
MOST CURRENT PROJECT REDEVELOPMENT:
Bruce Ocampo
STATUS: Finalizing Plans + Bidding
THE GRAMMY MUSEUM
EXPERIENCE DESIGN // APP - LOBBY - VISUAL SYSTEM
Located at the heart of downtown Los Angeles, the Grammy Museum at L.A. Live serves as the ultimate music destination- celebrating the legacy of the Grammy Awards, music, artists, and recorded music technology.
FEATURED FORM // Abstraction + Construction Details
FEATURED FORM // Response Diagram -Trigger movement or APP
INFORMATION DESK + TICKETING
VIEW TOWARDS THE ELEVATORS
Enjoy The Seamless Flow Into Music History + Technology
INTERACTIVE SURFACE DISPLAYS
CREATING A VISUAL SYSTEM
One of the most beneficial results of this design project was looking, understanding and designing for the expectation of evolving. So creating a visual system is not only needed for this museum because its brand is so iconic but rather it socially shows the Grammy brand is ever present, active, and is always trendsetting. Most importantly, being able to visually communicate and translate the Grammy brand, you can see/use it for any future Grammy spaces like the expected satellite location in the Mississippi.
Designing + Defining What The GRAMMY Brand Is A Visual Asset That Can Be Used To Create Consistency + Also Can Be Used To Create A Social Presence.
