THE GRAMMY MUSEUM

EXPERIENCE DESIGN // APP - LOBBY - VISUAL SYSTEM

Located at the heart of downtown Los Angeles, the Grammy Museum at L.A. Live serves as the ultimate music destination- celebrating the legacy of the Grammy Awards, music, artists, and recorded music technology.

800 West Olympic Blvd. A245, Los Angeles, CA 90015

Project Conception: 9/2014

Start of Build: 2/2018

Project Status​: Finalizing Plans + Bidding

GRAMMY MUSEUM

EXPERIENCE DESIGN // APP - LOBBY - VISUAL SYSTEM

Located at the heart of downtown Los Angeles, the Grammy Museum at L.A. Live serves as the ultimate music destination- celebrating the legacy of the Grammy Awards, music, artists, and recorded music technology.

800 West Olympic Blvd. A245, Los Angeles, CA 90015

Project Conception: 9/2014

Start of Build: 2/2018

Project Status​: Finalizing Plans + Bidding

The Ultimate Music Experience

Before you arrive... Download!  

#GRAMMYsync

Museum goers are invited to download this interactive app that immerses visitors into the world or the Grammy Organization and museum experience. It provides a live direct feed to the organization for up to date music happenings and creates a Grammy focused online community. The app also navigates visitors to the museum by activating displays Located on the LA Live campus, lobby form and even narrates throughout their museum experience. 

#GRAMMYsync // Overview

Simple yet graphic, the GRAMMYsync acts a transmitter that activates Grammy spaces such as the museum, it also serves as an introduction to the Grammy online community platform and most importantly becomes the user's go to source for music information. 

 

Once the app is connected to wifi with a GPS signal defined, it lets users navigate their space in relation to music history. Letting visitors become aware of surprising or historic happenings.

The value in this app is to ensure Grammy museum visitors or any audiophile can feel directly connected to the Grammy association and the Recording Academy as a music insider, contributor, or even purveyor of music.

GRAMMYsync // Interfacing With The LA Live Kiosk

THE APP SERVES AS YOUR PERSONAL TOUR  

GUIDE  HEADING TO + THROUGH THE MUSEUM 

Welcome...Your 

Big Arrival Awaits!  

The Grammy Museum

Museum goers are invited to download this interactive app that immerses visitors into the world or the Grammy Organization and museum experience. It provides a live direct feed to the organization for up to date music happenings and creates a Grammy focused online community. The app also navigates visitors to the museum by activating displays Located on the LA Live campus, lobby form and even narrates throughout their museum experience. 

GLAM

The overarching design concept inspired by a long history of people anticipating the Grammy Award, which is shared in the glamorous experience.

EXPERIENCE SEQUENCE

NEW VS ORIGINAL // Circulation + Privacy Diagram 

SITE // Map

Immerse Yourself In Music + Glamour 

FEATURED FORM // Abstraction + Construction Details 

FEATURED FORM // Response Diagram -Trigger movement or APP

INFORMATION DESK + TICKETING

Anticipate Your Photo Moment At The Photo Wall 

VIEW TOWARDS THE ELEVATORS

ELEVATOR GREETING

Enjoy The Seamless Flow Into Music History + Technology

INTERACTIVE SURFACE DISPLAYS 

EXHIBITS // TROPHIES, GOLD DISKS + ICONIC OUTFITS

Visual System

One of the most beneficial results of this design project was looking, understanding and designing for the expectation of evolving. So creating a visual system is not only needed for this museum because its brand is so iconic but rather it socially shows the Grammy brand is ever present, active, and is always trendsetting. Most importantly, being able to visually communicate and translate the Grammy brand, you can see/use it for any future Grammy spaces like the expected satellite location in the Mississippi. 

The Visual System Resulting 

To Proud Expansion 

APPLICATION FOR EXPANSION FOR THE BRAND + MUSEUM ALSO BLENDS INTO APP PROMOS 

© 2020 BY  BRUCE OCAMPO  LOS ANGELES, CA